On the suggestion of @Keznoo, the HCSMANZ chat took a look at how people evaluated their social media activity. This would obviously vary according to what people used Social Media for;
- business campaigns
- health advocacy
- personal use
- and much more.......
For those who missed the chat, below is a summary of some key points from each topic.
For a full transcript of the chat go to http://bit.ly/x30nbb.
TOPIC 1:
So do you have objectives that you can evaluate for your social media activity?
TOPIC 2:
Do SMART criteria for objectives, make sense for Social Media at any scale?
Smart Criteria
S Specific
M Measurable
A Attainable
R Relevant
T Timely
Lewismal: I can't see how SMART objectives fit with what I'm doing personally but may if I was doing a campaign.
DrPlumEU: Is it SMART to use Social Media? | Broken_Heart Blog http://t.co/9WRrKV6C My ideas on today's topic. What do you think?
TOPIC 3:
What’s the better question: Why are doing social media or What are trying to achieve?
Lewismal: I dont know what so me will teach me. So Me makes me open to the unexpected, learning grows like grassroots. #hcsmanz
T3 the why & achieve both good questions, why to engage & learn, achieve learn & make connections, spread/communicate #hcsmanz
TOPIC 4:
What do you measure? - What are your Social Media metrics?
T4. Twitter itself is set to email me if u retweet or fav my tweets. Helps me know what connects with peeps.
T4. I uses bit.ly to track hits per link shared both each link and monthly trends. it motivates me to keep sharing.
TOPIC 5:
What tools do you use to evaluate your Social Media
DrPlumEU: T5 retweets, followers, my gut feelings - am I having fun! #hcsmanz
Lewismal: I know of no tool that can measure the inspiration I get or give in tweets or other social media.
Tools
Mentionmapp - A Twitter Visualization
Explore your Twitter network! Discover relevant users to follow and find out who and what people are talking about.
ifttt - Put the internet to work for you
Web service that let's you plug information from one service into another, allowing you to link all your favorite webapps to create super-charged integration between tools like Gmail, Dropbox, Instapaper, Facebook, Twitter, Instagram, Foursquare, and oh-so-much more.
klout - measures influence online
PeerIndex
We value social. PeerIndex measures interactions across the web to help you understand your impact in social media.a
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